Our Mission

We strive to assist our clients in identifying opportunities to increase the profitability of their businesses.  We work with them continuously, providing the support necessary to implement the solutions identified. Together we create the environment for change that leads to a better business.

BIG designs solutions for the myriad of merchandising challenges facing retail jewelers and manufacturers. BIG utilizes a powerful data analysis tool, Balance to Buy, to help consult with our clients and customize their individual experiences and results. For our performance groups, we dive deeper into understanding their entire business model. The ideas that come from these powerful meetings become actions; our analysis turns into profit and shared best practices create strategic plans for their future.

Our History: A Timeline of BIG Events

Our History: A Timeline of BIG Events

Executive Team

Abe Sherman
Abe ShermanCEO
Ellen Falcinelli
Ellen FalcinelliCOO
Mark Wolfson
Mark WolfsonCTO
Ann Arnold
Ann ArnoldAdvisory Board

Balance to Buy Retailer Team

Nola Jackson
Nola JacksonBalance to Buy Director
Lindsay Gagnon
Lindsay GagnonSr. Merchandising Consultant
Becky Styles
Becky StylesMerchandising Consultant
Alicia Davis
Alicia DavisMerchandising Consultant
Joann Arreola
Joann ArreolaMerchandising Consultant
Tanya Adams
Tanya AdamsBusiness Development

BIG Network Vendor Team

Jacqui Hughes
Jacqui HughesBIG Network Director
Claire Berrios
Claire BerriosSr. Vendor Consultant
Katie Harmon
Katie HarmonVendor Consultant
Jennifer Cobb
Jennifer CobbVendor Consultant & Business Development
Hillary Klutsch
Hillary KlutschVendor Consultant

Data Management Team

Stephanie Evans
Stephanie EvansDirector of Technical Operations
Courtney Tactuck
Courtney TactuckData Management Lead
Freshta Azimi
Freshta AzimiData Management Coordinator
Katie Harmon
Katie HarmonData Management Liaison
Chicky Marino
Chicky MarinoSupport Technician
Nikki Skaines
Nikki SkainesSupport Technician
Dayna Wolfson
Dayna WolfsonTechnical Liaison

Plexus Team

Denise Hutchinson
Denise HutchinsonPlexus Director & Facilitator
Ellen Falcinelli
Ellen FalcinelliPlexus Facilitator
Nola Jackson
Nola JacksonPlexus Facilitator
Larry Rickert
Larry RickertPlexus Facilitator
Missy Ranney
Missy RanneyPlexus Facilitator
Julie Bartlett
Julie BartlettPlexus Coordinator
Tonya Holahan
Tonya HolahanFinancial Analyst

Administrative and Events Team

Alison Butler
Alison ButlerDirector of Administration
Cristy Guetter
Cristy GuetterOffice Manager
Michelle Marks
Michelle MarksEvents Manager
Julia Benson
Julia BensonEvents Coordinator