There is no difference in rarity between a .50ct and a 2.00ct laboratory-grown synthetic diamond (in spite of what the sellers of synthetic diamonds will tell you). The cost to produce them is simply linear – time in the reactor = size of the cube. Period.
Many retailers are realizing that they have to bring in something to start protecting and testing their product, both bought from the trade, or bought off the street. It’s probably time to make the investment to start protecting your store or brand.
We as an industry are at a point in time where we must recognize the need to ensure our reputation is not marred by any of these stones being sold as natural, and not being properly disclosed.
They are synthetic. Please stop trying to sell them as anything other than that.It’s not that hard and should not be at all confusing.
I don’t think I can remember a more volatile time in this part of the industry. Every day I am getting a ton of emails, from speculation on pricing, to new labs, and most disturbingly, synthetics. And let’s be clear, whether you call these diamonds man made, or lab grown, they are still synthetic diamonds.
We have to remember in the industry, the tech world is coming. Both manufacturers and retailers need to start paying attention to this category.
So I arrived in Las Vegas this morning to attend the Consumer Electronics Show (CES). What was I expecting? Well, I have been coming here for almost 25 years to the jewelry shows, so how different could this be? Well if we thought it was busy during jewelry week, you have no idea what busy means!
There are those who believe the introduction of synthetic diamonds is a benign inevitability; the marketplace will find a place for them and their introduction won’t have any effect on the natural diamond market. I’m not one of them.
Martin Flyer has bridal products for a first time or second time bride looking for classic, vintage or contemporary styles in all of the most sought after classifications, solitaire, three stone, channel , shared prong and micropave as well as the current popular looks like halo’s, twisted and split shank rings.
So as we all settle back in after Las Vegas, it is time to take a moment and reflect back on the craziness of Jewelry Week.It was so nice to see so many friends and colleagues. Every year our industry descends on sin city and eats too much, drinks too much, and has an overall great time! From all the events, like the Diamond Empowerment Fund's "Diamonds Do Good" to the Indian Diamond Council Awards to the Jewelers for Children Gala, we take a week out of our busy lives to enjoy each other's company, while working hard.
