The key to everything is just one simple word: EXPERIENCE!
The Hi-Tech Retail section was new this year. It was a small showcase of some really cool innovations. But I did see two products that really stood out and caught my attention. The first one is Memomi, the digital memory mirror. As they write on their website, “The experience of luxury shopping, reinvented.”
Imagine this scenario: A customer walks into your store. She is looking for some earrings. She sees a few pairs and would like to try them on. You hand her a mirror and she tries a few pairs on. She turns left, she turns right, she tries the next pair on. She turns left, she turns right, then she wants to try the first pair on again… you see where I am going with this.
Now imagine that you use the Memomi mirror. This digital mirror allows your customer to see themselves, and it will video the interaction and record it. The client can then take several images and see them side by side to see how they look compared to each other, they can email the video to themselves, or their girlfriends, or their significant other to see what they think. They can go home and think about it and replay the video to see how they looked in those earrings, etc. What I loved about this was the experience it was creating for the customer. They customize all their mirrors, so pricing can range from $2,000-$10,000, depending on your needs, such as lighting, size and other factors. Go to their website, at http://memorymirror.com/ to see some videos and to get more information. Scroll down and watch the eyeglass video, I think that one really shows you the application and how it can apply to the retail store. (Elita Khan – Director of Retail Partnerships – firstname.lastname@example.org)