Introducing the Jewelry Sales Academy™
by Abe Sherman – CEO, BIG – Buyers Intelligence Group
February 6, 2024
We are very excited to introduce you to the Jewelry Sales Academy – a remarkable sales training and goal tracking system for any retail operation. Originally built by the owners of Sissy’s Log Cabin for training their own team members, the Jewelry Sales Academy program now boasts over 700 training videos covering everything from onboarding new associates to gemology to the customer experience. The training is organized into videos by topic with several short videos within each lesson. This makes the training easy to absorb and review as needed in the never-ending training process.
William Jones, the grandson of Sissy’s founder, has the passion and screen presence to transfer his knowledge of Sissy’s Log Cabin’s six-store regional powerhouse into a training program that every retail operation would benefit from. Having spent back to back tradeshows with William, watching him explain how easy this turnkey program is for jewelers large and small, multi or single store operations to implement, and the reactions that retailers had to it was truly inspiring. It’s a rare occurrence to see retailers view a program that’s so universally appreciated in such a short period of time.
Management Goals and Performance Tracking
As team members work their way through the 700 video training programs, owners and managers need a way to establish goals and track performance by store and by associate, which is where Balance to Buy comes in. Over the past six months, our tech team has been using brand-new state-of-the-art tools to develop the Jewelry Sales Academy dashboards and a complete suite of goalsetting and tracking reports. This is truly a unique program; a massive video training library teamed up with Balance to Buy KPI performance of your company, store, and team members.
I am especially thrilled to report that Balance to Buy’s analytics portion of the Jewelry Sales Academy will work with any of the nearly 40 point of sale systems we have integrated with.
Establish and track your Company Goals – and Top Performing Sales Associates
Store and Sales Associate Goal Tracking
Details of Sales Associate Performance by Category Compared to Company Results
Top Performing Vendors and Top Performing Categories
This very brief overview can’t possibly do justice to the depth of the scope of this program and the impact that the Jewelry Sales Academy will have on your company. The retailers we work with who have been early adopters and beta testers use these videos every day – from onboarding new hires to establishing the topic of discussion for weekly sales team training.
Nothing like the Jewelry Sales Academy training videos has ever been built for our industry. I was overwhelmed when William first showed me how many videos and topics they had already produced. My head was spinning with the potential that the Jewelry Sales Academy will have on our industry. Watching as the dashboards were being designed and brought to life was joyful and then seeing the reactions of the retailers who are being exposed to the JSA/BIG collaboration for the first time was incredibly rewarding. Obviously, we are all excited and we cannot recommend the Jewelry Sales Academy program more highly.
Now, I know what our clients are thinking as they read through this article – where are the dashboards for Balance to Buy! Stay tuned! We will have more exciting announcements in the coming weeks and months.
In the meantime, reach out to William Jones for a demo of this fantastic program:
William Jones info@jewelrysalesacademy.com
