WE ARE PLEASED TO ANNOUNCE THAT SMILING ROCKS HAS JOINED THE BIG NETWORK™

Smiling Rocks, launched in 2019, is a lab-grown diamond jewelry brand with the aim of building a chain of smiles through sustainable luxury. It is a premium lab grown diamond luxury brand based in New York. The co-founders’ (Manish Jiwani and Zulu Ghevriya) dream is to refashion the industry by offering stunning luxury designs and collections as a means of making the world a better place. It is working on a philanthropic business where 3% of our jewelry and 1% of our loose diamond B2B business goes to 4 different charity sectors, Animal/Wildlife Protection, Medical Support, Education Support and Environmental Protection.

Smiling Rocks has a wide range of products that cater both the loose diamond and jewelry segment. It has products from Essentials basics, engagement and bridal jewelry for men and women, fashion collections and high jewelry. It is a one-stop brand that can cater all the needs of lab grown diamond and jewelry.

The brand received SCS certification for both its growing facility and jewelry manufacturing house. It has received the Butterfly Mark from Positive Luxury on our sustainability efforts and audited our ESG+ (Environment, Social, and Governance) assessment. We are also a member of 1% for the Planet where 1% of our loose diamond business goes in the support of Environmental causes.

Smiling Rocks is an expanding brand globally. It has been seen many times on prominent platforms, such as Times Square. It has a strong PR presence with celebrity wearing on red carpet events, such as the Oscars, Met Gala, movie premiere etc. It received press coverage from Forbes, Harper’s Bazaar, Vogue, Tatler and many more.

BENEFITS OF THE BIG NETWORK

Through Retailer participation in The BIG Network, vendors can: obtain sales and inventory information, help replenish stock faster with your permission, invoice/bill for sold memo inventory, and stock-balance non-performing items in a proactive manner.

This service is free of charge for Retailers and enables you to work collaboratively with vendors by allowing them to gain valuable insight into what is selling and proactively help you manage non-performing inventory. Vendors have been kept largely in the dark regarding sell-through – they have no idea what inventory is sitting in your stores that is not performing. For participating, Retailers are eligible to receive a free Daily Sales Report from Balance to Buy!

The ultimate goal… strengthen our industry through closer collaboration and understanding between retailers and their vendor partners.