BIG Newsletter: It’s Really Not Confusing
They are synthetic. Please stop trying to sell them as anything other than that.It’s not that hard and should not be at all confusing.
BIG Newsletter: First Diamonds, Now Gold?
The Federal Trade Commission has released proposed revisions to its famed Jewelry Guides. If marketers can use the term to describe both an 18k and a 6k product equally, then the bar to ensure consumer understanding has risen exponentially.
BIG Newsletter: Diamonds are Rare…Not
I don’t think I can remember a more volatile time in this part of the industry. Every day I am getting a ton of emails, from speculation on pricing, to new labs, and most disturbingly, synthetics. And let’s be clear, whether you call these diamonds man made, or lab grown, they are still synthetic diamonds.
BIG Newsletter: The State of Retail 2016
“The State of Retail – 2016”, a comprehensive report, this group surveyed 5,444 consumers, asking in depth questions regarding their perceptions and behaviors around retail shopping. Some of the key takeaways were very interesting, but the overall message was very clear.
Wearable Technology at CES – Day Two
We have to remember in the industry, the tech world is coming. Both manufacturers and retailers need to start paying attention to this category.
Wearable Technology at CES – Day One
So I arrived in Las Vegas this morning to attend the Consumer Electronics Show (CES). What was I expecting? Well, I have been coming here for almost 25 years to the jewelry shows, so how different could this be? Well if we thought it was busy during jewelry week, you have no idea what busy means!