BIG Newsletter: Profit First
We need to go on a “Business Diet”. We all pretty much know what we have to do, even when we have to lose weight, we all know what steps we need to take to accomplish our goal. But how do we get the discipline to do it. The key is implementing a new way of life and putting procedures in place to insure that we don’t fall off the wagon.
BIG Newsletter: What Happens in Vegas….
So I just got back from 8 days in sin city, and WOW! Like most everyone else that attended, my feet are sore, my back hurts and I am exhausted. But with all that said, I am actually energized!
BIG Newsletter: Let’s Make Our Industry Great Again
As a company BIG can’t do anything about the mood of the country but we can do something about the mood of our industry. We can take the opposite approach from what we are witnessing in our failing political climate.
BIG Newsletter: It’s Really Not Confusing
They are synthetic. Please stop trying to sell them as anything other than that.It’s not that hard and should not be at all confusing.
BIG Newsletter: First Diamonds, Now Gold?
The Federal Trade Commission has released proposed revisions to its famed Jewelry Guides. If marketers can use the term to describe both an 18k and a 6k product equally, then the bar to ensure consumer understanding has risen exponentially.
BIG Newsletter: Diamonds are Rare…Not
I don’t think I can remember a more volatile time in this part of the industry. Every day I am getting a ton of emails, from speculation on pricing, to new labs, and most disturbingly, synthetics. And let’s be clear, whether you call these diamonds man made, or lab grown, they are still synthetic diamonds.