Vaping
Watching a news program about the problems associated with Vaping, especially with young people, it dawned on me that we have our own Vaping issue: Carbon Vapor Disposition, or CVD man-made diamonds.
BIG Newsletter: Vegas 2017 – Synthetic Diamond Testers Unveiled
Many retailers are realizing that they have to bring in something to start protecting and testing their product, both bought from the trade, or bought off the street. It’s probably time to make the investment to start protecting your store or brand.
BIG Newsletter: 1669
Sixteen Sixty Nine isn’t referring to a year. According to a recent article in JCK online, it is the number of jewelry companies that closed in 2016.
BIG Newsletter: Undisclosed Diamond Situation Still Uncertain
We as an industry are at a point in time where we must recognize the need to ensure our reputation is not marred by any of these stones being sold as natural, and not being properly disclosed.
BIG Newsletter: Let’s Make Our Industry Great Again
As a company BIG can’t do anything about the mood of the country but we can do something about the mood of our industry. We can take the opposite approach from what we are witnessing in our failing political climate.
BIG Newsletter: It’s Really Not Confusing
They are synthetic. Please stop trying to sell them as anything other than that.It’s not that hard and should not be at all confusing.
BIG Newsletter: First Diamonds, Now Gold?
The Federal Trade Commission has released proposed revisions to its famed Jewelry Guides. If marketers can use the term to describe both an 18k and a 6k product equally, then the bar to ensure consumer understanding has risen exponentially.
BIG Newsletter: Diamonds are Rare…Not
I don’t think I can remember a more volatile time in this part of the industry. Every day I am getting a ton of emails, from speculation on pricing, to new labs, and most disturbingly, synthetics. And let’s be clear, whether you call these diamonds man made, or lab grown, they are still synthetic diamonds.
BIG Newsletter: The State of Retail 2016
“The State of Retail – 2016”, a comprehensive report, this group surveyed 5,444 consumers, asking in depth questions regarding their perceptions and behaviors around retail shopping. Some of the key takeaways were very interesting, but the overall message was very clear.
Wearable Technology at CES – Day Two
We have to remember in the industry, the tech world is coming. Both manufacturers and retailers need to start paying attention to this category.