Quite a lot has been written, and reprinted, about the average selling prices of diamonds and engagement rings. The issue with these surveys is that they are just that – surveys. They are not facts based on transaction prices but rather responses from survey participants. Relying on consumer surveys may not be useful when merchandising your own businesses and relying on averages of a lot of data, as you will see, is less useful still.
What to do with Really BIG Data?
VIBHOR Joins The BIG Network! The BIG Network helps strengthen our industry through closer collaboration and understanding between retailers and their vendor partners!
Classique Creations Joins The BIG Network! The BIG Network helps strengthen our industry through closer collaboration and understanding between retailers and their vendor partners!
What a better way to celebrate our 20th anniversary in the jewelry industry than by giving back and helping independent retailers?
Many of the jewelers we work with have been reporting that new customers have been shopping in their stores over the past couple of months.
Jocalio is in The BIG Network! This next-generation jewelry supplier has unique consumer marketing capabilities.
Business has been good...So, what’s my concern?
Someone asked me the other day how many independent jewelry stores are going to close (in the short term) as a result of Covid: My answer was none.
We have seen this scenario repeated over and over – a store moves and sales increase, often dramatically... Two questions; why does this happen so constantly and should you try this at home?
