Post hoc, ergo propter hoc

By |July 7th, 2020|Categories: Articles by Abe Sherman, Crisis Management, Industry Insights, Marketing Insight, State of the Industry|

Someone asked me the other day how many independent jewelry stores are going to close (in the short term) as a result of Covid: My answer was none.

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Location, Location, Location

By |June 30th, 2020|Categories: Articles by Abe Sherman, Business Management, Industry Insights, Marketing Insight|

We have seen this scenario repeated over and over – a store moves and sales increase, often dramatically... Two questions; why does this happen so constantly and should you try this at home?

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Don’t Leave Fish to Find Fish

By |July 23rd, 2019|Categories: Articles by Abe Sherman, Business Management, Marketing Insight, Sales Training|Tags: , , , , |

Our guide said, "Don’t leave fish to find fish." I turned around and said, "What was that?" He repeated, "Don’t leave fish to find fish. When we find a spot where the fish are stacked up like this, we keep fishing. Many people just take a single pass at them and move on."

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Underserved Markets

By |January 23rd, 2018|Categories: Articles by Abe Sherman, Inventory Management, Marketing Insight|Tags: , , , , |

While visiting one of our Plexus members, it became obvious to us that they had a hole in their assortment. In fact, as we toured the marketplace, it was apparent that no one else in their market was going after this business as well.

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BIG Tech Tip: Is Your Website Mobile Friendly

By |March 31st, 2015|Categories: Articles by Abe Sherman, Marketing Insight|

Please welcome Dan Globus of Digital Solutions for Jewelers (DS4J) to The BIG Network. This BIG Tip is the second in a series of articles that Dan will be writing dedicated to both retailers and vendors. Is your website mobile friendly? Why you need to be concerned about this?

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March of the Millennials

By |February 4th, 2015|Categories: Articles by Abe Sherman, Industry Insights, Marketing Insight|

By Abe Sherman At first I was going to describe it as a wave. Then I was going to use the image of a Tsunami, a high wall of water moving onshore crushing everything in its path. But “Tsunami” would be a pejorative in this context since there won’t be any destruction, only opportunity: Massive opportunity [...]

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