Leaky Buckets and Low-Hanging Fruit
It’s a common question we hear from retailers, “how can I get a larger piece of the pie from my trade area?” Many search for answers in new vendors or merchandise offers, a different ad agency or the next cool promotional idea. While these changes can and often do deliver sales increases, they come at a price.
People, Who Need People…
COCOONING: Consumers are running for protection from the unpredictable realities of the outside world. We were staying home, curled up with books, watched movies and hunkered down. 30 years later, that definition seems quaint.
Bulova joins the BIG Network
BIG is pleased to welcome Bulova to the BIG Network.
Introducing MAPS: A Game Changer for Budgeting & Planning
Every now and again, something new comes along that fundamentally changes the way we work...we have developed one of those fundamental work-flow changes and...it will have a significant impact on the way you work.
Up, Down and Even, Christmas 2018
Every year we see different results for individual companies when comparing this year’s numbers to last and 2018 was certainly no different. I can’t even say that the wide swings were terribly unusual (from up nearly 100% to down 45%).
No One Noticed but the Bottom Line
Improving your bottom line is a challenge for many retailers. We tend to follow the same patterns of behavior over time (years and even generations) and therefore, markup and discounting wind up becoming a part of our culture, rather than having a net profit strategy.