Quite a lot has been written, and reprinted, about the average selling prices of diamonds and engagement rings. The issue with these surveys is that they are just that – surveys. They are not facts based on transaction prices but rather responses from survey participants. Relying on consumer surveys may not be useful when merchandising your own businesses and relying on averages of a lot of data, as you will see, is less useful still.
How do you objectively determine the impact you or a member of your team has on the business, especially in a year like 2020?
Having recently completed our final Plexus meeting of the season, one thing was true across the board; everyone is in much better financial shape than they were a year ago.
What a better way to celebrate our 20th anniversary in the jewelry industry than by giving back and helping independent retailers?
The Zoom Wardrobe is a thing.
Many of the jewelers we work with have been reporting that new customers have been shopping in their stores over the past couple of months.
Under normal circumstances, planning for the 4th quarter is pretty routine. However, nothing is normal this year and we struggle to get our arms around these issues – we struggle to plan.
Business has been good...So, what’s my concern?
Someone asked me the other day how many independent jewelry stores are going to close (in the short term) as a result of Covid: My answer was none.
We have seen this scenario repeated over and over – a store moves and sales increase, often dramatically... Two questions; why does this happen so constantly and should you try this at home?
